Digital marketing is the term most frequently used today, as we can see from the digital marketing definitions. Digital marketing includes managing different forms of online company presence and presences such as company websites, mobile apps, and social media company pages, communications techniques including social media marketing, online advertising, e-mail marketing, mobile apps, web design, communication channels. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.


Digital marketing is a strategy, implementation, practice and achieving marketing objectives through applying digital technologies and media.

The 5Ds of digital marketing: The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:

  1. Digital devices
  2. Digital platforms
  3. Digital media
  4. Digital technology
  5. Digital data

Digital Marketing Strategy is the series of actions that help you achieve your company goals  through carefully selected online marketing channels. These channels include paid, earned, and owned media and can all support a common campaign around a particular line of business.

There are five Digital Marketing Strategies:Here is a list of five simple digital marketing strategies :

  1. Setting a goal
  2. Creating a marketing funnel
  3. Developing a call-to-action
  4. Creating an Effective Lead Magnet
  5. Driving traffic

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. The term digital marketing has the most common term, especially after the year 2013 grown in popularity over time. Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. 

There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued.It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions.