Marketing – the act of connecting customers to products.

In simple words, marketing is the discipline of building up of a relationship between a company, product and the consumer by understanding the needs. It is the art of inspiring desires that lead to influencing the action of others. Marketing can be about communicating an idea or personality or art of compelling customers to engage with organisations, products, brands and services.

Marketing is creating, innovating, anticipating, learning, motivating, compelling, capturing, responding, adapting, personifying, influencing, conversing through various methods and mediums. Marketing is satisfying the needs and wants of the customers through exchange process

Exchange Process:

Need  Basic human requirement
Want  Specific object that might satisfy the need.

MARKETING STRATEGIESMarketing strategies are used to promote the products and services by different companies to collaborate with the consumers. Marketing strategies are totally innovative and tested strategies and mainly focused on encouraging target population to buy products and services.

              The marketing strategies might be totally innovative or they can be previously tried or tested strategies.

TYPES OF MARKETING STRATEGIES:There are two types of marketing strategies namely:

  1. Business to Business (B2B) marketing.
  2. Business to Customer (B2C) marketing.

       Marketing strategies have made it much easier to promote products and services. They also limit the strategy to target audience ensuring the proper advancement of the business.